Privacy Policy

At FK Academy we are committed to protecting and respecting your privacy. This privacy policy explains when and why we collect personal data about you when you visit thefkacademy.com (our “website”). It also explains how we use your personal data, the conditions under which we may disclose it to others, how we keep it secure, and explain the rights and freedoms you have over your information.

WHO ARE WE?
We are FK Academy and are registered in England and Wales under company number 14268760. Our registered office and main trading address is The Zellig Building, 227 Gibb St, Deritend, Birmingham B9 4AT. You can contact us by post at the above address, by email at academy@thefkacademy.co.uk
WHAT PERSONAL DATA DO WE COLLECT?
We collect and process information about you in the following ways:

INFORMATION YOU GIVE US
This is information about you that you give to us by:
Requesting service information by phone, at a public event such as a trade show or exhibition, or on our website/Contacting us by filling in forms on our website.Requesting to receive email newsletters (e.g. subscribing via our website or filling out a form at a trade show event).Corresponding with us by phone, email or otherwise.
Participating in one of our surveys, competitions or prize draws Depending on the services you use on the FKcreative website, the information you give to us may include your forename, surname, email, address (for example your street, town, city, county or postcode).You may decide to supply other personal data when you contact FK Academy (for example when you send us an email or phone our customer services team). If we require personal data during correspondence with you, we will explain to you why we would like this information and what we do with it at each stage.If you are providing personal data to us on behalf of someone else, you must ensure that they have been provided and read this privacy policy before doing so.You can visit the FKcreative website without providing any personal data.

INFORMATION WE COLLECT ABOUT YOU
When you visit our website, we will automatically collect the following information:Device Information.This includes information from or about your computer, phone or other device that you access our website from. Examples of the device information that we collect includes your operating system, IP address, browser type, device type and date and time of your visit.Information about your visit.We collect how you use and interact with our website during your visit. This includes the pages you visit, the products or services you enquired about, clickstream to, through and from our website (including the date and time), what you searched for, page response times, how long you visited, advertising identifiers and page interaction information (for example what was clicked).
Depending on the consent that you give us, this information may or may not be associated with you. If you have consented to receive email newsletters from us, we will also record information regarding your interaction with it (such as whether you open, click on a link or forward the email message). If you do not want us to collect this information, you can unsubscribe from receiving email newsletters.We do not collect any personal data about you from third-parties.
CHILDREN UNDER 16
If you are under 16 years of age, please do not provide us with any personal data. Our website is not intended for or targeted at children 16 and under, and we do not knowingly or intentionally collect information about children 16 and under.If you believe that we have collected information about a child 16 or under, please contact us so that we may delete the information.
PURPOSES FOR PROCESSING YOUR PERSONAL DATA
This section explains how and why we process your personal data, as well as the legal basis on which we carry out this processing. When you opt-in to receive permission-based email newsletters.Where you have subscribed to receive email newsletters from us about products, services, promotions, news, events and useful resources, we will process your personal data to provide you with this. Our legal basis for processing your personal data in this way is consent. You can withdraw your consent at any time by following the unsubscribe link on any of the email newsletters you receive from us.To provide you with the product or service information you request. Where you ask us to provide product or service information to you by email, it is necessary to process your personal data in this way for the performance of a contract with FK Academy. This involves passing your personal data through our in-house technology to generate the email with the information and send it to you. We need to process your personal data in this way to provide you this service.Where you ask us to arrange a consultation, it is necessary to process your personal data in this way for the performance of a contract with FK Academy
This will involve sending you emails concerning your request (such as acknowledgements and reminders) and contacting you either by phone or email to arrange a consultation. To answer your questions and enquiriesWhere you submit an online enquiry or send us an email, we need to process your personal data to respond to you. If appropriate, we may need to pass your personal data to other internal departments to help with, or reply to your enquiry. These internal departments are not authorised to use or disclose your personal data except as provided in this policy. Please remember if you intend to send sensitive information it is advisable to contact us by telephone rather than by email or via our website. It is necessary to process your personal data in this way for the performance of a contract with FK Academy

To answer your questions and enquiries
Where you submit an online enquiry or send us an email, we need to process your personal data to respond to you. If appropriate, we may need to pass your personal data to other internal departments to help with, or reply to your enquiry. These internal departments are not authorised to use or disclose your personal data except as provided in this policy. Please remember if you intend to send sensitive information it is advisable to contact us by telephone rather than by email or via our website. It is necessary to process your personal data in this way for the performance of a contract with FK Academy.
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To personalise your website and email experience
Our legitimate interest for processing your personal data this way is to provide you with a more tailored experience when you visit our website or receive email communications from us. For example, we may use your personal data to make sure the website or an email communication is displayed in the most effective way for the device you are using, or highlight products that you may have previously shown interest in.

To make our website better
We use various third-party cookies such as Google Analytics to help us improve our website by gathering information on usage trends and preferences of our website visitors. These cookies collect information in an aggregate form. Our legitimate interest for processing your personal data this way is to provide you with the best possible website we can.

To make our website secure
Our legitimate interest for processing your personal data this way is for the purpose of making our website more secure. This may involve using your IP address to block you from using our website if your actions are disruptive or illegal. We also use it for general website administration and for internal operations including troubleshooting, data analysis, research, testing and statistical purposes.

To ensure you don’t receive email communications from us when you opt-out
Where you have opted-out of receiving email communications from us, we will process your personal data to assign you to a suppression list. This involves holding on to limited personal data (such as your email). Our legitimate interest for processing your personal data this way is to ensure email communications are no longer sent after you have withdrawn consent.

To create data sets
We will also process your personal data into an aggregate format where it can be used for reporting purposes (for instance to measure the success of advertising campaigns or the number of visitors who subscribe to email newsletters). Our legitimate interest for processing your personal data this way is to evaluate the efficiency of marketing campaigns.If our business is sold, we will transfer your personal data to a third party.In the event that we buy or sell any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets (at all times in accordance with all applicable data protection laws); or if FK Academy or substantially all of its assets are acquired by a third party, in which case personal data held by FK Academy will be one of the assets transferred to the purchaser. Our legitimate interest for processing your personal data this way is to ensure our business can be continued by a purchaser. If you object to our use of your personal data in this way, the relevant seller or buyer of our business may not be able to provide services to you.
WHAT ARE YOUR RIGHTS?
Right to Access
You have the right to receive confirmation as to whether your personal data is being processed by us, as well as various other information relating to our use of your personal data. You also have the right to access your personal data which we are processing.

Right to Object
You have the right to receive confirmation as to whether your personal data is being processed by us, as well as various other information relating to our use of your personal data. You also have the right to access your personal data which we are processing

Right to Withdraw Consent
If you have given us your consent to use personal data (for example to receive email newsletters), you can withdraw your consent at any time by sending an email to marketing@thefkcademy.co.uk. If you do choose to withdraw your consent, this will not mean that our processing of your personal data before you withdrew your consent was unlawful. Where consent is related to email communications, you can exercise your right to withdraw consent by clicking on the “unsubscribe” link in the email communications we send you. Please remember that if you request to be emailed services information or made an enquiry you will still receive emails about your request and other administrative messages even if you have opted out of receiving email communications.

Right to Rectification
You have the right to require us to rectify any inaccurate personal data we hold about you, and have incomplete personal data that we hold about you completed by providing it to us.

Right to Erasure
You have the right to require we erase your personal data which we are processing where at least one of the following grounds applies: The processing is no longer necessary in relation to the purposes for which your personal data was collected for. Our processing of your personal data is based on your consent, you have subsequently withdrawn your consent and there is no other legal ground we can use to process your personal data.You object to the processing as set out in the “right to object” section of this policy and we have no overriding legitimate interest for our processing. The personal data has been unlawfully processed and the erasure is required for compliance with a law to which we are subject.

Right to data portability
You have the right to receive your personal data that you have provided to us in a structured, standard machine readable format and the right to transmit such personal data to another controller if the legal basis for processing your personal data is the fulfilment of a contract or consent.

Right to Restriction
You can ask us to restrict our processing of your personal data where: The accuracy of the personal data is being contested by you. The processing by us of your personal data is unlawful (but you do not want the relevant personal data erased).We no longer need to process your personal data for the agreed purposes (but you want to preserve your personal data for the establishment, exercise or defence of legal claims).We are processing your personal data on the basis of our legitimate interest and you object to our processing on this basis and you want processing of the personal data to be restricted until it can be determined whether our legitimate interest overrides your legitimate interest. Where any exercise by you of your right to restriction determines that our processing of your personal data is to be restricted, we will then only process the relevant personal data in accordance with your consent and, in addition, for storage purposes and for the purpose of legal claims.

Automated Decision Making
Automated decision-making takes place when an electronic system uses personal data to make a decision without human intervention.You have the right to ask FK Academy to:
Give you information about our processing of your personal data for automated decision making purposes.
Request human intervention or challenge a decision where processing is done solely by automated processes.
Carry out regular checks to make sure that our automated decision making processes are working as they should. FK Academy does not currently use automated decision making.

How to exercise your rights
If you wish to exercise your rights, you can contact us using the academy@thefkacademy.co.uk email address. Please note that while any changes you make will be reflected in active user databases instantly, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, suppression, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. Please note, some of these rights only apply in certain circumstances and we may not be able to fulfil every request.
TARGETED ADVERTISING
When you visit the FK Academy website, it is your decision if you consent to third-party advertising. Third-party advertising is used to manage our advertising on other websites and evaluate their performance.
They do this by using cookies and web beacons to collect non-personal data about your activities on this and other websites over time. This information is used to provide you with targeted advertising based on your interests and to help us evaluate the success of our advertising.This data collection takes place on both our website and third-party websites that participate in the ad networks.You can opt out of delivery of targeted advertising to you by visiting: https://www.aboutads.info/choices
Please note that even if you opt-out, you will continue to receive advertisements on other websites, but they will not be tailored to your specific interests.
WILL WE SHARE YOUR PERSONAL DATA WITH ANYONE ELSE?
We will only use your personal data within FK Academy for the purposes for which it was obtained.We will not, under any circumstances, share or sell your personal data with any third party for their own marketing purposes, and you will not receive marketing from any other companies or other organisations as a result of giving your details to us. However, there are some situations where we use trusted providers to help us with administration of the services you have asked us to supply to you for example:
Other FK Academy.
Divisions If your enquiry originates from a different country, we may disclose personal data about you to the relevant FK Academy dealer responsible for that country to help with your enquiry or fulfil request. Unless they provide you with their own privacy policy, they may use your personal details for the purposes explained in this policy. Under some circumstances we may be required to disclose or share your information without your consent, for example if we are required by the police, the courts or for other legal reasons.
PROFILING
Segmenting
We analyse our visitor data to identify common characteristics and preferences. We do this by assessing various types of information including behaviour (for example, products that have been enquired about or are interested in, or demographic information, such as location). By grouping people together based on common characteristics, we can ensure you see and receive the communications, products and information which are most important to you. This helps to ensure you receive relevant information, and means we aren’t wasting resources on contacting you with, or showing you information which isn’t of interest.

Profiling to help us understand your interest in a product
We profile visitors to our website to assess their interest in a service. For example, we keep track of the services you have visited, marketing campaigns you have responded to and the products or services you have enquired about. If, based on the information that you have provided, it appears you might be interested in learning more about a service, we may contact you by email or personalise our website pages to promote it to you.
HOW LONG WILL WE RETAIN YOUR PERSONAL DATA?
We only retain personal data that’s been submitted to our website for the following periods, unless otherwise required by law:Where we have built a profile of your interaction with us (such as the products and services you have enquired about or used and the pages you have visited), we will keep your personal data for two years from the last time you used or interacted with our website and its services.The personal data you submit to us when requesting product information will be retained for 3 days, for auditing and administration purposes.Personal data you submit to us when requesting a product demonstration will be retained by FK Academy for 12 months after the scheduled demonstration date to deal with any queries regarding your request.Personal data you submit to us when making an enquiry or correspondence via email will be kept up to 2 years from the last date of interaction with us, for administration purposes.
Personal data you submit to use when entering a competition or prize draw will be kept for 1 month after the closing date.If you have subscribed to receive email newsletters, we retain the personal data collected for as long as you are subscribed. We will contact you every 2 years to ensure you are happy to continue receiving such newsletters. If you tell us that you no longer wish to receive such newsletters, you will be unsubscribed. If you unsubscribe, we keep your email address recorded on a suppression list to prevent you receiving further email newsletters from us.After these periods, your personal data is removed for analytical reasons.In situations where you have consented to receive email newsletters alongside your request (for example if you requested product information and consented to receive email newsletters) we will retain your name, email address and country. All other un-necessary personal data will be removed. If legally required, or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our Terms and Conditions, we may also retain some of your personal data for the applicable period during which claims may be raised (the statute of limitations), or for any mandatory retention period, even after you have closed your account or it is no longer needed to provide the services to you.
HOW DO WE KEEP YOUR PERSONAL DATA SAFE?
All personal data you provide to FK Academy is stored on our secure servers. We use a variety of security techniques, including encryption and authentication, to help with the protection and maintain the availability, security and integrity of your personal data. Please remember that data transmission over the internet is not guaranteed to be secure.
FK Academy is committed to protecting your information in accordance with data protection requirements.
These include:
Restricting access to your personal data to only those who need to use it for the relevant purpose
Keeping your personal data stored in encrypted form
Prevent unauthorised access to IT systems by using firewalls
Permanent monitoring of IT systems to detect and stop misuse of personal data.If you have an FK Academy website account, you have a username and password which enables you to access certain parts of our website.You are responsible for keeping this username and password confidential.We ask you not to share your username and password with anyone.
CHANGES TO OUR PRIVACY POLICY
We may change this Privacy Policy from time to time. If we do, we will post the revised version here and change the “Effective Date” listed at the top of this Statement before such changes take effect. If we make changes to this privacy policy that impacts the purposes of processing your personal data, we will inform you by email.